Customer Value Creation and Delivery with Lucida Gloria Utamidewi - VP Head of Loyalty Management Indosat Ooredoo Hutchison
Customer Value Creation and Delivery with Lucida Gloria Utamidewi - VP Head of Loyalty Management Indosat Ooredoo Hutchison Guest Lecture Documentation Friday, 29 September 2023, FEB UGM, especially the Customer Value Creation and Delivery Class, invited a guest lecturer, Mrs. Lucida Gloria Utamidewi as VP-Head of Loyalty Management from Indosat Ooredoo Hutchison. Mrs. Lucida presented three main topics related to the telecommunications industry: 1. What is customer value creation? 2. How to create customer value? 3. How to convey customer value? Customer value is a value that comes from the customer's perspective, a process for creating "value" that is considered important for customers through the products and services offered by the company. The function of customer value itself is to build customer loyalty which has an impact on company growth and profits as well as building strong customer relations. Customer value can also be a competitive advantage for a company....